Got puppy love?
Then you’ll most definitely want to check out Bling Bling Puppy. The high-end dog accessories and essentials site specializes in making the exquisite available to all. With top choices in everything from toys and carriers to gourmet treats, shampoos and more, the chic boutique barks up the right tree when it comes to luxury. But it’s the designer doggy beds that take the site’s MO to the next level of fabulous.
Here, we talk to Bling Bling Puppy co-owner Victoria Seidler about what makes her site so barkin’ special.
THE FAMILY GROOVE: Why did you start your business?
Victoria Seidler: We started the business for a few different reasons. We knew that the pet industry was booming and felt that it was a good time to jump on board. As dog lovers ourselves, we wanted to make sure that other dog lovers out there would have a place to go that they could give great products to the dogs that they love. This would mean that we would have to carry quality products that we would be proud to sell to our customers. Our customers are special and the dogs that they have are special.
TFG: Tell us about the name.
Victoria Seidler: We wanted to have a name that stuck with you when you hear it as most business owners do. We thought about the term “bling” and how it relates now to having something highly fashionable and or sparkly for a 
person and how it would translate to your dog. In the dog world it represents to us the idea of getting things for your dog that are nice quality products because they deserve it. It does not mean to us that a product has to be expensive to be nice. We like to carry stuff that is good quality and more unique than much of the standard stuff that you can find in your common pet store. In short, “bling” to us means things that not only look nice but are of good quality as well. When we came up with the name we knew it was the one and we didn’t need to look any further. We thought it was short, catchy, and easy to remember.
TFG: The lines that you carry are absolutely stunning. I mean, those dog beds, carriers and jewelry are nicer than many people have for themselves. You obviously have great taste and a keen sense of style. What’s the most fabulous dog accessory you’ve seen?
VS: Thanks for the compliment. We wanted to strike a balance with the lines of products that we carry between 
things that are really high-end and those that are more affordable. We have things that are much nicer than ordinary for those that can afford to lavish on their beloved canines. We also wanted to make sure that we have plenty of stuff that is much more affordable for any dog owner and still keep the quality and the “bling” factor there. I think that we have achieved that. As far as the most fabulous dog accessory I have seen, I would have to say it is one of the beds that we carry. That bed is the Hepburn Chaise and there are 2 versions, either brown or pink. All the way down to the crystal legs it is a true luxury item for dogs. This bed is for the true canine connoisseur.
TFG: What’s your favorite doggy gift to give?
VS: Our favorite gift that we like to give is what we call puppy baskets or doggie baskets. We typically fill them with an assortment of things like dog shampoos, treats, toys, and perhaps a collar and leash.
TFG: What’s your proudest moment as a business owner? 
VS: I think that my proudest moment is when we realized our vision and started to see it become a reality. This is when we realized that we can cater to the needs of all dog owners. Whether they can afford an extra fancy bed with a monogram pillow or a soft donut bed, everything we sell is quality. We know that their dogs will get a great product and that the owner will be happy.
TFG: What’s new for the season?
VS: One of the things that are new is the unstuffed plush dog toys. With these you don’t have to worry about having to pick up the aftermath of your dogs 
destruction when they tear a toy apart and leave stuffing everywhere. Many of these still have that audible squeaker that dogs love, but without the mess. We will be adding these to the site this year. We are also going to be adding some beds made with organic materials and like many of the other beds we carry, they are filled with recycled plastic bottles. The recycled plastic filling is super soft and comfortable. It is a good use for plastic bottles that would otherwise be sitting in a landfill.
For more from Bling Bling Puppy, go to www.blingblingpuppy.com.
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